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Breaking
From voices to video: The Voice Realm team launches The Creator Realm
The team behind a voice casting platform that has run since 2011 brings its marketplace playbook to brand video.
Breaking
California child influencer law lets adults force removal of paid videos
Under California's SB 1247, people who were featured as minors in paid family-vlog content can make the vlogger delete it, and penalties for ignoring a request reach $3,000 a day.
Breaking
YouTube tests $20 minimum payout for creators in US, India and Indonesia
YouTube is cutting its payment threshold from $100 to $20 for a random group of creators, starting with October earnings.
Breaking
SBA classifies content creators as small businesses under NAICS 5121
The SBA's first creator-specific guidance places creator-led businesses in the motion picture and video category, a step toward easier access to federal loans.
Breaking
MrBeast and Mastercard partner on co-brand cards for fans and creators
Beast Industries and Mastercard plan consumer and creator card programs plus financial education, a deeper push into fintech by YouTube's biggest creator.
Breaking
Instagram's Mosseri: creator video payments are losing money
As Instagram tests 90-minute uploads, its head says direct creator payouts are ROI-negative and that brand deals remain creators' main source of income.
Breaking
Twitch launches Recaps Spotlight to push streamer clips to Instagram
A new opt-in program lets Twitch distribution partners repost Partners' Stream Recap clips on Instagram and YouTube, each one linking back to the streamer's channel.
Investigation
Breaking
YouTube widens its shopping affiliate program to 35 markets and puts AI to work on brand deals
At Made on YouTube, the platform set out new affiliate campaigns, brand-deal tools and agency incentives. Together they amount to a direct play for the commerce budgets now going to TikTok Shop and Instagram.
Investigation
Breaking
Live Nation bankrolls Creator Nation, a new company set up to buy creator management firms
The concert giant is backing Scott and Alexis Fisher to consolidate creator management and the businesses around it. It has not said how much it is committing.
Investigation
Breaking
TikTok teams up with MADE BY US STUDIOS on scripted micro-series led by creators
Announced at MIPCOM, the partnership's first two projects star Hannah Stocking and Adam Rose. It follows the breakout success of TikTok's micro-series *Screen Time*.
Investigation
Breaking
Tubi and TikTok name 12 creators for incubator that will produce 10 long-form series
Fox's free streaming service calls the Creatorverse Incubator its largest original-programming investment with creators to date. The shows will be exclusive to Tubi.
Investigation
Breaking
Instagram tests 90-minute horizontal videos in a direct move into YouTube's territory
The new "Features" format lets creators turn clips from long videos into Reels. Instagram has not yet said how creators will be paid for it.
Investigation
Breaking
Amazon lets creators in India earn commissions on YouTube and Pinterest as its influencer program hits 200,000
The retailer says its India creator base doubled in a year and that most participating creators are based outside the big metros. The festive season is the first test of the new setup.